Beyond Agenda Setting: The Nature of Political Blogosphere in Malaysia
Keywords:
political communication, agenda-setting theory, blogosphere, Malaysia politicsAbstract
This study investigated the utilization of blogs, to disseminate news and information to provide independent, reliable, wide-ranging and relevant information in support of democracy. It also explores how the agenda-setting theory is utilized to shape discussions and thoughts to publicize or highlight issues. This research investigated how bloggers with agenda-setting and hive mentality shaped and directed what the readers should think and how it might influence them. A literature review looked into the recent development of social media and politics internationally and in Malaysia. This study examined the current Malaysian political trend concerning communication and undertook to define ethics in the 20th Century, especially on issues relating to the blurring of reporting lines and freedom of expression related to blogging. It analysed the development of mass communication and the relationship between the Internet, handphones and mobile technology and “blogging.” Given the focus of the study, a qualitative method was employed. The study undertook a content analysis of prominent political blogger’s sites and interviews with political bloggers. The study found that blogs did play a significant role in democratization by facilitating the civil liberties of society as a whole and helping in framing the discourse. The blogs also helped in setting the agenda for public policy-making. They did encourage hive mentality and sharing of information and ideas relating to democracy in Malaysia.
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