“Keberkesanan Strategi Perhubungan Awam Terhadap Ekuiti Jenama: Perspektif Warga Tentera Udara Diraja Malaysia: Effectiveness of Public Relations Strategies on Brand Equity: Perspectives of Royal Malaysian Air Force Personnel”. E-Jurnal Penyelidikan Dan Inovasi, vol. 12, no. 3, Sept. 2025, pp. 63-75, https://doi.org/10.53840/ejpi.v12i3.250.